If you have a website for your small business, you need to make sure it’s helping to make you money – not losing you customers!
Everything you say or do to potential and existing customers matters.
What is it? A name for what most people in marketeers would call more traditional marketing that ‘reaches out and interrupts people’. TV ads and the ‘cold call’ are a classic example. There you are watching your favourite drama or sports programme, when the phone rings and a guy tries to sell you insurance. And […]
You should think of everyone – friends and family – as ‘staff’, members of the team you’ve got supporting your business. Of course, no matter what the size of your business – treating people well and keeping them happy is the right thing to do, but It’s hard enough keeping your customers happy isn’t? There’s […]
Business in the Caribbean is making its mark in the region and beyond. We help small businesses compete and win new customers.
If a brand is a customer’s understanding of your products and services — do you know what your audience understands about you? What is a brand? Every organisation has a brand whether they have carefully constructed it, or allowed it to grow on its own It’s more than a logo It’s your reputation It’s what […]
It’s great that you’re ready to start using social media as part of your marketing plan. But before you get started, we have a few tips