If you have a website for your small business, you need to make sure it’s helping to make you money – not losing you customers!
Everything you say or do to potential and existing customers matters.
What is it? A name for what most people in marketeers would call more traditional marketing that ‘reaches out and interrupts people’. TV ads and the ‘cold call’ are a classic example. There you are watching your favourite drama or sports programme, when the phone rings and a guy tries to sell you insurance. And […]
You should think of everyone – friends and family – as ‘staff’, members of the team you’ve got supporting your business. Of course, no matter what the size of your business – treating people well and keeping them happy is the right thing to do, but It’s hard enough keeping your customers happy isn’t? There’s […]
Business in the Caribbean is making its mark in the region and beyond. We help small businesses compete and win new customers.
At first glance, the news that Facebook plans to integrate WhatsApp, Instagram and Messenger might sound like good news. But, it puts more of your business information in the hands of one man. Stay in control of your conversations Reaching out to your customers and communicating with them easily is great, but you need to […]
Definitely not scientific but interesting. Free-form research is what I call just asking around, “out of interest”. It’s a great way to do quick informal surveys. Those who know me are used to my ‘random’ questions about various preferences and habits. My latest question, “If you found out someone was a vegan and you were inviting them […]
If a brand is a customer’s understanding of your products and services — do you know what your audience understands about you? What is a brand? Every organisation has a brand whether they have carefully constructed it, or allowed it to grow on its own It’s more than a logo It’s your reputation It’s what […]
It’s great that you’re ready to start using social media as part of your marketing plan. But before you get started, we have a few tips