If you have a website for your small business, you need to make sure it’s helping to make you money – not losing you customers!
Everything you say or do to potential and existing customers matters.
What is it? A name for what most people in marketeers would call more traditional marketing that ‘reaches out and interrupts people’. TV ads and the ‘cold call’ are a classic example. There you are watching your favourite drama or sports programme, when the phone rings and a guy tries to sell you insurance. And […]
You should think of everyone – friends and family – as ‘staff’, members of the team you’ve got supporting your business. Of course, no matter what the size of your business – treating people well and keeping them happy is the right thing to do, but It’s hard enough keeping your customers happy isn’t? There’s […]
Business in the Caribbean is making its mark in the region and beyond. We help small businesses compete and win new customers.
If a brand is a customer’s understanding of your products and services — do you know what your audience understands about you? What is a brand? Every organisation has a brand whether they have carefully constructed it, or allowed it to grow on its own It’s more than a logo It’s your reputation It’s what […]
It’s great that you’re ready to start using social media as part of your marketing plan. But before you get started, we have a few tips
Looking at those factors closely and assessing where and how your business ‘fits’, is where we start.
We all make assumptions about the people we meet. It may be human nature. It’s easy to suppose that like every other animal, humans need to make some kind of decision about what kind of person someone might be when they meet someone new. Are they kind? Do they have the same politics? Have they […]