Everything you say or do to potential and existing customers matters. Get the words right. No spelling or grammatical errors, whether it's formal
Outbound marketing
What is it? A name for what most people in marketeers would call more traditional marketing that 'reaches out and interrupts people'. TV ads and the
4 reasons why you should keep your staff happy in a small business
You should think of everyone - friends and family - as 'staff', members of the team you've got supporting your business. It's hard enough keeping
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We understand small business Business in the Caribbean is making its mark in the region and beyond. We help small businesses compete and win
Social media messaging merger may not be good for business
At first glance, the news that Facebook plans to integrate WhatsApp, Instagram and Messenger might sound like good news. But, it puts more of your
Doing your own market research the easy way
Definitely not scientific but interesting. Free-form research is what I call just asking around, "out of interest". It's a great way to do quick
Brand colour
If a brand is a customer’s understanding of your products and services -- do you know what your audience understands about you? What is a brand?
New to social media?
Jump in and swim... soon It's great that you're ready to start using social media as part of your marketing plan. But before you get started, we
Marketing your business
Business people make decisions every day. Lots of small decisions that help to steer their operation in the direction business owners and managers