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business

April 29, 2021 By ThinkFirst

3 mistakes that are killing your small business

If you have a website for your small business, you need to make sure it’s helping to make you money – not losing you customers!

Filed Under: business, new business, Small business Tagged With: advice, mistakes, website

April 7, 2019 By ThinkFirst

Why the words you use really matter

Everything you say or do to potential and existing customers matters.

Filed Under: business, content, marketing, new business Tagged With: featured, marketing

March 31, 2019 By ThinkFirst

Outbound marketing

What is it? A name for what most people in marketeers would call more traditional marketing that ‘reaches out and interrupts people’. TV ads and the ‘cold call’ are a classic example. There you are watching your favourite drama or sports programme, when the phone rings and a guy tries to sell you insurance. And […]

Filed Under: business, marketing, new business, Small business Tagged With: marketing, promotions

February 2, 2019 By hello

4 reasons why you should keep your staff happy in a small business

You should think of everyone – friends and family – as ‘staff’, members of the team you’ve got supporting your business. Of course, no matter what the size of your business – treating people well and keeping them happy is the right thing to do, but It’s hard enough keeping your customers happy isn’t? There’s […]

Filed Under: brand, business, new business, Small business Tagged With: brand, customer service, entrepreneurs, small business, Tourism

January 28, 2019 By ThinkFirst

Hello

Business in the Caribbean is making its mark in the region and beyond. We help small businesses compete and win new customers.

Filed Under: business, marketing, new business Tagged With: hello, marketing, small business

January 25, 2019 By ThinkFirst

Social media messaging merger may not be good for business

At first glance, the news that Facebook plans to integrate WhatsApp, Instagram and Messenger might sound like good news. But, it puts more of your business information in the hands of one man. Stay in control of your conversations Reaching out to your customers and communicating with them easily is great, but you need to […]

Filed Under: business, social media Tagged With: Facebook, Instagram, WhatsApp

January 18, 2019 By ThinkFirst

Doing your own market research the easy way

Definitely not scientific but interesting. Free-form research is what I call just asking around, “out of interest”. It’s a great way to do quick informal surveys. Those who know me are used to my ‘random’ questions about various preferences and habits. My latest question, “If you found out someone was a vegan and you were inviting them […]

Filed Under: business, marketing, Tourism

January 13, 2019 By ThinkFirst

Brand colour

If a brand is a customer’s understanding  of your products and services — do you know what your audience understands about you? What is a brand? Every organisation has a brand whether they have carefully constructed it, or allowed it to grow on its own It’s more than a logo It’s your reputation It’s what […]

Filed Under: brand, business, marketing, new business Tagged With: brand, color, logo

December 27, 2018 By ThinkFirst

New to social media?

It’s great that you’re ready to start using social media as part of your marketing plan. But before you get started, we have a few tips

Filed Under: content, marketing, new business Tagged With: featured

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