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The ThinkFirst blog

The ThinkFirst blog - clear, free advice for small businesses, entrepreneurs and anyone thinking about working for themselves.

April 29, 2021 By ThinkFirst

3 mistakes that are killing your small business

If you have a website for your small business, you need to make sure it’s helping to make you money – not losing you customers!

Filed Under: new business, Small business Tagged With: advice, mistakes, website

July 15, 2019 By ThinkFirst

Why making a good first impression counts

If your business means your customers have to come to you, their first impression could be your ‘shop window’ whether that’s a retail shop, stall, garage or warehouse. If you’re doing business online – then it’s everywhere your business is seen.

Filed Under: Uncategorised Tagged With: content, entrepreneurs, marketing, promotions, small business, web services

June 9, 2019 By ThinkFirst

Doing business in St Lucia

Kudos to small businesses in St Lucia, because it’s not easy being you. Especially now. We’ve met some really inspirational business people who face barriers that frankly shouldn’t exist. Waiting over two weeks to open a business bank account is ridiculous. Using the excuse of money laundering legislation is ridiculous. Checks on individuals take minutes, […]

Filed Under: Uncategorised Tagged With: marketing

April 18, 2019 By ThinkFirst

Marketing to tourists

Not all tourists are the same. The most important differences are not, how much a prospective tourist might have in their pocket, it’s their motivation. Think First Marketing can help your Caribbean small business sell to tourists, talk to us today!

Filed Under: car hire Tagged With: car hire, Tourism, tourists

April 12, 2019 By ThinkFirst

We need to talk about business, part one

At ThinkFirst we know that our clients appreciate honesty. Sometimes that means we don’t get any work and a prospective client goes somewhere else for help or decides to do something different. Occasionally we need to tell people that their ideas simply won’t work. One of the more difficult conversations is about how much to […]

Filed Under: Uncategorised Tagged With: marketing

April 7, 2019 By ThinkFirst

Why the words you use really matter

Everything you say or do to potential and existing customers matters.

Filed Under: content, new business Tagged With: business, featured, marketing

March 31, 2019 By ThinkFirst

Outbound marketing

What is it? A name for what most people in marketeers would call more traditional marketing that ‘reaches out and interrupts people’. TV ads and the ‘cold call’ are a classic example. There you are watching your favourite drama or sports programme, when the phone rings and a guy tries to sell you insurance. And […]

Filed Under: new business, Small business Tagged With: business, marketing, promotions

February 2, 2019 By hello

4 reasons why you should keep your staff happy in a small business

You should think of everyone – friends and family – as ‘staff’, members of the team you’ve got supporting your business. Of course, no matter what the size of your business – treating people well and keeping them happy is the right thing to do, but It’s hard enough keeping your customers happy isn’t? There’s […]

Filed Under: brand, business, new business, Small business Tagged With: brand, customer service, entrepreneurs, small business, Tourism

January 28, 2019 By ThinkFirst

Hello

Business in the Caribbean is making its mark in the region and beyond. We help small businesses compete and win new customers.

Filed Under: new business Tagged With: hello, marketing, small business

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