If your business means your customers have to come to you, their first impression could be your ‘shop window’ whether that’s a retail shop, stall, garage or warehouse. If you’re doing business online – then it’s everywhere your business is seen.
What is it? A name for what most people in marketeers would call more traditional marketing that ‘reaches out and interrupts people’. TV ads and the ‘cold call’ are a classic example. There you are watching your favourite drama or sports programme, when the phone rings and a guy tries to sell you insurance. And […]