If your business means your customers have to come to you, their first impression could be your ‘shop window’ whether that’s a retail shop, stall, garage or warehouse. If you’re doing business online – then it’s everywhere your business is seen.
Doing business in St Lucia
Kudos to small businesses in St Lucia, because it’s not easy being you. Especially now. We’ve met some really inspirational business people who face barriers that frankly shouldn’t exist. Waiting over two weeks to open a business bank account is ridiculous. Using the excuse of money laundering legislation is ridiculous. Checks on individuals take minutes, […]
Marketing to tourists
Not all tourists are the same. The most important differences are not, how much a prospective tourist might have in their pocket, it’s their motivation. Think First Marketing can help your Caribbean small business sell to tourists, talk to us today!
We need to talk about business, part one
At ThinkFirst we know that our clients appreciate honesty. Sometimes that means we don’t get any work and a prospective client goes somewhere else for help or decides to do something different. Occasionally we need to tell people that their ideas simply won’t work. One of the more difficult conversations is about how much to […]
Why the words you use really matter
Everything you say or do to potential and existing customers matters.
Outbound marketing
What is it? A name for what most people in marketeers would call more traditional marketing that ‘reaches out and interrupts people’. TV ads and the ‘cold call’ are a classic example. There you are watching your favourite drama or sports programme, when the phone rings and a guy tries to sell you insurance. And […]
Hello
Business in the Caribbean is making its mark in the region and beyond. We help small businesses compete and win new customers.
Social media messaging merger may not be good for business
At first glance, the news that Facebook plans to integrate WhatsApp, Instagram and Messenger might sound like good news. But, it puts more of your business information in the hands of one man. Stay in control of your conversations Reaching out to your customers and communicating with them easily is great, but you need to […]
Your first social media plan
There’s one main rule here Keep it simple! Over-ambitious social media plans for a small business are doomed to fail. Make sure you can realistically fit in any actions into your day. Be honest about what you really can do. If you don’t like to write, don’t set up a blog on your website. What […]