If a brand is a customer’s understanding of your products and services — do you know what your audience understands about you?
What is a brand?
- Every organisation has a brand whether they have carefully constructed it, or allowed it to grow on its own
- It’s more than a logo
- It’s your reputation
- It’s what people say about you when you’re not around
- Your brand is generated by what you say, and what you do, as well as by how you present yourself to the world
- A brand is not something that sits on your website looking pretty, it’s something you need to be obsessive about
How people view certain colours varies around the world. In the west, black clothing is often worn when people are mourning or attend funerals. In India the colour for mourning is white.
There are many different theories about colour and which colours evoke particular feelings. Red, is universally connected to warnings or danger – emotions that are close to energy, excitement and thrills.
Ask yourself what are you doing to bring your brand alive?
Choose the colour for your brand carefully. You may love pink or brown as colours you like to wear – but be careful about choosing the same colour for your brand.
If you want to know more about colour? Read about colour in marketing and branding.