Everything you say or do to potential and existing customers matters.
Get the words right. No spelling or grammatical errors, whether it’s formal or friendly.
Those are the basics.
It’s just as important to get the right ‘tone of voice’ for your audience. It’s tempting to write information or ‘copy’ for your website that sounds ‘business-like’.
More formal language is fine if your business is banking or selling insurance, but if you’re selling clothes you’ve designed yourself, you want to sound like you!
Think about the customers you have and the people you want to buy from you. What kind of language do you think they use? How do they talk? Are they local? International? Have a look at the websites of some of the brand you admire. What sort of ‘voice’ do they have?
One brand we like for their generous sizing is the UK’s Hobbs. Here’s what they say about their style and the Hobbs ‘atelier’, or studio.
Contemporary couture: it’s a phrase that goes straight to the heart of Hobbs. Two words that capture our unique blend of modern design and timeless craftsmanship. Central to this vision is our in-house atelier, the creative soul of our collections…
CONTEMPORARY YET TIMELESS
We don’t get swayed by trends that come and go. We’re smart enough to see beyond the throwaway, to seek out styles that will stay relevant. Current yet timeless, we make the pieces you’ll still be reaching for ten years from now.
It’s clear they’re about quality, reflecting current fashion, but sticking to more conservative style – their roots.
Choose your words carefully
Most important of all, don’t forget the power of the right words to get your message across.
Here’s a brilliant reminder of why all the words we use matter. This great viral video from UK shows in just under two minutes the difference a single word can make.