• Skip to primary navigation
  • Skip to main content
  • Skip to footer

+44 785 144 4896

hello@thinkfirstcomms.com

  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Phone
  • Twitter
ThinkFirst

ThinkFirst

Fresh ideas, great content

  • How we work
    • About
      • Welcome
  • Services
    • Tailored for you
      • Start-up
      • Small business
      • Influencer
    • Consultancy
  • Marketing
    • Great content
    • Small is beautiful
  • Blog
  • FAQs
  • Contact
Contact Us

Why the words you use really matter

Everything you say or do to potential and existing customers matters.

April 7, 2019 By ThinkFirst

Everything you say or do to potential and existing customers matters.

Get the words right. No spelling or grammatical errors, whether it’s formal or friendly.

Those are the basics.

It’s just as important to get the right ‘tone of voice’ for your audience. It’s tempting to write information or ‘copy’ for your website that sounds ‘business-like’.

More formal language is fine if your business is banking or selling insurance, but if you’re selling clothes you’ve designed yourself, you want to sound like you!

Think about the customers you have and the people you want to buy from you. What kind of language do you think they use? How do they talk? Are they local? International? Have a look at the websites of some of the brand you admire. What sort of ‘voice’ do they have?

Hobbs

One brand we like for their generous sizing is the UK’s Hobbs. Here’s what they say about their style and the Hobbs ‘atelier’, or studio.

OUR ATELIER

Contemporary couture: it’s a phrase that goes straight to the heart of Hobbs. Two words that capture our unique blend of modern design and timeless craftsmanship. Central to this vision is our in-house atelier, the creative soul of our collections…

CONTEMPORARY YET TIMELESS

We don’t get swayed by trends that come and go. We’re smart enough to see beyond the throwaway, to seek out styles that will stay relevant. Current yet timeless, we make the pieces you’ll still be reaching for ten years from now.

It’s clear they’re about quality, reflecting current fashion, but sticking to more conservative style – their roots.

Choose your words carefully

Most important of all, don’t forget the power of the right words to get your message across.

Here’s a brilliant reminder of why all the words we use matter. This great viral video from UK shows in just under two minutes the difference a single word can make.

Filed Under: business, content, marketing, new business Tagged With: featured, marketing

Subscribe to our newsletter

Get the latest posts delivered right to your inbox

Getting ready to launch a new small business?
There's no better time than now to make your dreams a reality. We'll help you start your marketing so you can keep up with promoting your business yourself. Talk to us about your launch campaign and make some noise people will hear!
Say hello

Footer

Find us on Facebook

Find us on Facebook

Client login

Client portal

Sitemap

  • Home
  • Portfolio
  • FAQs
  • The ThinkFirst blog
  • Contact
PolicyBee professional insurance broker

Newsletter

Get tips, advice and ideas straight to your inbox. We promise, not too much, just enough to help you keep your marketing on track.

Services

Got a question? Just ask!

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2021 ThinkFirst. All rights reserved. Return to top