If your business means your customers have to come to you, their first impression could be your ‘shop window’ whether that’s a retail shop, stall, garage or warehouse. If you’re doing business online – then it’s everywhere your business is seen.
Why the words you use really matter
Everything you say or do to potential and existing customers matters.
What is it? A name for what most people in marketeers would call more traditional marketing that ‘reaches out and interrupts people’. TV ads and the ‘cold call’ are a classic example. There you are watching your favourite drama or sports programme, when the phone rings and a guy tries to sell you insurance. And […]
Business in the Caribbean is making its mark in the region and beyond. We help small businesses compete and win new customers.
Social media messaging merger may not be good for business
At first glance, the news that Facebook plans to integrate WhatsApp, Instagram and Messenger might sound like good news. But, it puts more of your business information in the hands of one man. Stay in control of your conversations Reaching out to your customers and communicating with them easily is great, but you need to […]
Your first social media plan
There’s one main rule here Keep it simple! Over-ambitious social media plans for a small business are doomed to fail. Make sure you can realistically fit in any actions into your day. Be honest about what you really can do. If you don’t like to write, don’t set up a blog on your website. What […]