It's human nature and we all do it. Our first impressions of people and places, almost never leaves us. Sure, we all want to be individuals - but we
Doing business in St Lucia
Kudos to small businesses in St Lucia, because it's not easy being you. We've met some really inspirational business people who face barriers that
Marketing to tourists
Not all tourists are the same. To prove it we did a search on Booking.com for 14 nights in Gros Islet, St Lucia. The cheapest accommodation for two
We need to talk about business, part one
At ThinkFirst we know that our clients appreciate honesty. Sometimes that means we don’t get any work and a prospective client goes somewhere else for
Why the words you use really matter
Everything you say or do to potential and existing customers matters. Get the words right. No spelling or grammatical errors, whether it's formal
Outbound marketing
What is it? A name for what most people in marketeers would call more traditional marketing that 'reaches out and interrupts people'. TV ads and the