If your business means your customers have to come to you, their first impression could be your ‘shop window’ whether that’s a retail shop, stall, garage or warehouse. If you’re doing business online – then it’s everywhere your business is seen.
Kudos to small businesses in St Lucia, because it’s not easy being you. Especially now. We’ve met some really inspirational business people who face barriers that frankly shouldn’t exist. Waiting over two weeks to open a business bank account is ridiculous. Using the excuse of money laundering legislation is ridiculous. Checks on individuals take minutes, […]
Not all tourists are the same. The most important differences are not, how much a prospective tourist might have in their pocket, it’s their motivation. Think First Marketing can help your Caribbean small business sell to tourists, talk to us today!
At ThinkFirst we know that our clients appreciate honesty. Sometimes that means we don’t get any work and a prospective client goes somewhere else for help or decides to do something different. Occasionally we need to tell people that their ideas simply won’t work. One of the more difficult conversations is about how much to […]
Everything you say or do to potential and existing customers matters.
What is it? A name for what most people in marketeers would call more traditional marketing that ‘reaches out and interrupts people’. TV ads and the ‘cold call’ are a classic example. There you are watching your favourite drama or sports programme, when the phone rings and a guy tries to sell you insurance. And […]
Business in the Caribbean is making its mark in the region and beyond. We help small businesses compete and win new customers.
There’s one main rule here Keep it simple! Over-ambitious social media plans for a small business are doomed to fail. Make sure you can realistically fit in any actions into your day. Be honest about what you really can do. If you don’t like to write, don’t set up a blog on your website. What […]
Definitely not scientific but interesting. Free-form research is what I call just asking around, “out of interest”. It’s a great way to do quick informal surveys. Those who know me are used to my ‘random’ questions about various preferences and habits. My latest question, “If you found out someone was a vegan and you were inviting them […]