There is nothing more depressing than coming across a website for small business that has obviously died and very slow death.
You can see that the whole project started off with lots of enthusiasm. But then the busy business owner run out of steam. It’s sad. It’s depressing. And, it’s very common.
Keeping your business on online takes work. You need to find quick, cheap, simple ways to update your website. Thankfully, that’s why we’re here!
By following these three simple steps you can start, and stay, on track.
Decide how much you are going to spend for the whole year and put it to one side. Be rigorous about this. No matter how much pressure you feel you might be under if things aren’t going to plan, don’t depend to this part.
This budget is about getting you customers. It will make you money and you have to be serious about your commitment to marketing.
3 quick and easy ways to make your small business marketing stick!
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Decide how much you can afford, and stick to it!
Set a budget for promotions that includes everything you need to promote your business. Include your website, online ads, flyers, promotions, business cards, promotional items – everything you’ll think you’ll need.
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Choose your weapons
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Make it stick!
1Commit your budget and make your promotional plan stick, by dividing your budget into 12. Make sure you do what you plan to every month, without fail. You should adjust the budget so you’re spending a bit more in the month before big promotions.
Keep it simple and pick three channels (ways) you want to advertise your business. Choose channels you already use like email, Facebook and Instagram. Before you add a new channel, spend a bit of time getting used to it before you start using it for your business.