Entrepreneurs are a special breed of business person. They are often driven by a passion that means they are doing something they love.
Putting everything they have emotionally and financially into settling up a new business should be driven by more than wanting to make money.
“I’ve waited nearly 20 years to set up this business just because I was too scared to fail. Now I’m ready to make it happen!”
If you’ve taken that first step towards setting up your new business, there’s lots to think about especially how you’re going to present your services or products to your market. Perhaps you’ve got some clear ideas about a logo, which is great – but remember that a logo is not a brand!