3 quick and easy ways to make your small business marketing stick!
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Decide how much you can afford, and stick to it!
Set a budget for promotions that includes everything you need to promote your business. Include your website, online ads, flyers, promotions, business cards, promotional items – everything you’ll think you’ll need.
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Choose your weapons
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Make it stick!
Commit your budget and make your promotional plan stick, by dividing your budget into 12. Make sure you do what you plan to every month, without fail. You should adjust the budget so you’re spending a bit more in the month before big promotions.
Keep it simple and pick three channels (ways) you want to advertise your business. Choose channels you already use like email, Facebook and Instagram. Before you add a new channel, spend a bit of time getting used to it before you start using it for your business.