Decide how much you can afford, and stick to it!
Set a budget for promotions that includes everything you need to promote your business. Include your website, online ads, flyers, promotions, business cards, promotional items – everything you’ll think you’ll need.
Keep it simple and pick three channels (ways) you want to advertise your business. Choose channels you already use like email, Facebook and Instagram. Before you add a new channel, spend a bit of time getting used to it before you start using it for your business.