We understand small business Business in the Caribbean is making its mark in the region and beyond. We help small businesses compete and win
Social media messaging merger may not be good for business
At first glance, the news that Facebook plans to integrate WhatsApp, Instagram and Messenger might sound like good news. But, it puts more of your
Your first social media plan
There's one main rule here Keep it simple! Over-ambitious social media plans for a small business are doomed to fail. Make sure you can realistically
Doing your own market research the easy way
Definitely not scientific but interesting. Free-form research is what I call just asking around, "out of interest". It's a great way to do quick
Brand colour
If a brand is a customer’s understanding of your products and services -- do you know what your audience understands about you? What is a brand?